September 4, 2010

Are Your Online Efforts Helping or Hurting Your Results?

    We know that Web 2.0, Internet Marketing and Social Media have changed the way we do business.  Everyday I meet with clients who are eager to jump into the online world with their marketing efforts.  While I completely agree it’s important to have a strong internet presence, for most people it’s far more important to have a face to face or phone to phone relationship with your prospects and clients.  What I’ve found is that many people find it easier and less confronting to work at their computer instead of going out to meet people and follow up.   And, the result for most is the common complaint I hear “I don’t have enough money, I need more business, more clients and more time!”   If you’ve uttered those exact words - I have the solution for you!  Pick up the phone and start calling people you’ve recently met, ones you haven’t connected with in a long time and your loyal customers.   Build your relationships and build your bank account.  It’s really that simple.  

“Everything we want in life comes from other people.”  There’s no better way to connect with people than letting them know you care by stepping away from the computer and making a human connection!

Would You Like More?  More Business, More Money, More Time? 

Contact me today and take advantage of my *Magical Marketing Sizzling Strategy Session Special*

Go Now to: >>>  http://bit.ly/mmspecial <<<

Act Fast — Only 7 Spots Open for this Amazing Opportunity!

To Your Success & Prosperity!  ~ Nancy Matthews

The Power of “Tele-Vision”

television cartoon The Power of Tele VisionThe Power of “Tele-Vision”.
Network, Broadcast and Tell Everyone Your Vision!

     Take a moment now and consider who you next want to meet and what you next need to move you closer to your goals.  Now – tell everyone what you’re vision is, what your goal is and get ready for the opportunities to appear.   We’ve all had those *magical* moments at one point in time.  You know, when the exact thing you wanted suddenly appeared.  Wouldn’t you like to increase the frequency of those occurences?  Well then, it’s time to use the Power of Tele-Vision!   Here are a few suggestions on how you can increase your bandwidth: 

Network – Before you go to an event be clear in your mind who you would like to connect with or what you next need.  Remember the reason you’re moving towards that goal, be excited about it and you’ll naturally want to talk about it.  Your excitement will enroll others and provide opportunities to move you closer to your goals.

Broadcast - Go beyond your inner circle and immediate sphere of influence and reach the masses!  Now more than ever it is easy to go beyond your own borders through the power of You Tube, Facebook and additional online tools that allow you to have your own TV shows!  Remember the value and impact of print media too – people do still read magazines and newspapers.

Earlier this year I had the opportunity to interview Burke Allen, of Allen Media Strategies and he shared incredible tips from his 25 years in media and publicity.  You can get a replay of the teleclass for FREE at:  bit.ly/burkeallen

86,400 — Time the Great Equalizer. Out of the Box Time Management Strategies

clock hammer 300x200 86,400    Time the Great Equalizer. Out of the Box Time Management StrategiesStop the Clock!  Time Management Strategies to Transform Your Life!

Time…the great equalizer.  We are all given the same amount of time each day to play with, work with and manage.  Regardless of your stature, position or income, we all get the same amount of time each day.  It’s how we use the time that determines our quality of life on every level.

   Do you feel the pressure of too many things to do?
   Do you wish you could create more hours in the day?

Try these time management strategies to transform your life.

Worst Things First:  You know, that project sitting on your desk that you put off day after day because it’s no fun, tedious, challenging and you just don’t want to do!  How many times a day to you think “boy, I’ve got to get that done”, feel bad that you didn’t do it and then put it off to another time?  Then you stress because it’s not done yet, work on something else all the while thinking “I really should do that project”.  The time you spend thinking  about, avoiding and putting off that project is being stolen from you.  You know once it’s done you’ll feel better, be proud of yourself for finally getting it done and create a clearer space for creativity.  Employ the “worst things first” strategy and instantly reclaim time you were spending in thinking about it.

Drama Monitor:  It’s time to hire a Drama Monitor to alert you when drama, gossip or complaining is stealing your time.  Sometimes the drama will be performed by others in your life and sometimes by you!  Start noticing right now when conversation starts to make the turn and spirals into discussion of items you have no control over, anger and frustration at what ‘others’ have done or may be thinking, and have your Drama Monitor say “HALT!  I’m not going down that path and giving my time to unproductive negative conversation.” 

Make Decisions Boldly:  Have you struggled over a decision?  Experienced the paralysis of analysis syndrome?  Think now of the time that was lost during the time of indecision, not to mention the stress and angst caused during the process.   Brian Tracy says “Successful people don’t just make right decisions, they make their decisions rights.”  When faced with a decision and you don’t instantly know which way to choose, consider the best and worst case scenario of both sides of the decision.  If you can accept the worst case scenario as not so bad, go for it.  Still struggling?  I find that forcing myself to make a decision is often the clue that I should NOT be choosing that thing, or perhaps, just not at that moment.  Learn to listen to and trust your gut — it tells the truth.

This is an excerpt from the 5 Part Audio Course “Visionary with Guts” powerful lessons and resources to live your life as a “Visionary With Guts.” 

Are you ready for more?  Go to http://bit.ly/vwg5part <<<<

To Your Success & Prosperity!

Nancy Matthews

International Speaker, Author & Business Success Strategist

PS — Here’s the link again >> http://bit.ly/vwg5part <<<clock hammer 300x200 86,400    Time the Great Equalizer. Out of the Box Time Management Strategies

Celebrate Friendship

Today is ”National Friendship Day”

    Oh yes, I know, another day created by Hallmark to create revenue for them!  While we don’t have to really go out and buy greeting cards, this is a wonderful reminder  to be grateful for the friendships we now have, those we’ve had in the past and those to come.

    Is there someone you once cared about who really ticked you off that you no longer talk to?  (Friendship and forgiveness go hand in hand.)

   Is there someone who you’ve simply lost touch with? (Don’t let geography or being too busy keep you from enjoying their friendship.)

   Is there someone you’ve met who you’d like to know better?  (They’ll be honored to have YOU as a friend too!)

the most important things Celebrate Friendship

The Most Important Things

Remember:  “The most important things in life, aren’t things.” ~ Anon

Hit the Jackpot with the *7*7*7 Success System!

777 red 300x169 Hit the Jackpot with the *7*7*7 Success System!In my travels as an International Speaker, Business Success Strategist and Founder of Women’s Prosperity Network, here are the challenges I hear most people talk about:  (note — it is not the “bad economy”)

 (1)  Frustrated, broke and don’t know what to do next to create the “shift” to turn their life around.

 (2)  Tired of being ‘Alone” in business…  “I went into business FOR myself – not to be BY myself.”

 (3)  Confused by the fast pace and rapidly changing world of marketing and experiencing “Information Overload” …. internet marketing, blogging, social media and networking day and night and not getting the results they deserve for all their hard work!

 Does that sound familiar?

 Are You Feeling The Same Frustrations and Challenges?

 Join Me Wednesday, July 28th at 8:00 pm (eastern)

for a *FREE* Tele-Class Unveiling the *7*7*7 Success System

>>>> Go to: http://bit.ly/777call <<<< to Register for the Call

Here’s a peak at what I’ll be sharing:

S – U – C – C – E – S – S!

S     SHIFT your mindset

U     UNLEASH your power

C     CREATE a game

C     COLLECT Information & Ideas

E     Pursue EXCELLENCE

S      SIMPLIFY & STRUCTURE

S     SUPPORT SYSTEM

Put the *7*7*7 Success System Into Place and HIT THE JACKPOT!

Here’s the link again:

>>> http://bit.ly/777call <<<

Tonite – Wednesday, July 28th at 8 pm (eastern)

To Your Success & Prosperity!

Nancy Matthews

 

 

 

“When the Going Gets Tough……”

hang in there 222x300 When the Going Gets Tough......You know the rest….the tough get going. Where are they going? What are they doing to keep going? I’m happy to share an excerpt from my teaching last week at the Special Night of Motivation and Inspiration “How to Keep Going When the Going Gets Tough. *5* Simple Strategies to Beat the Blues and Change the Tide”

“T” Take Responsibility & Stop the Blame Game
“O” Observe Where You Are & Overcome the Obstacle
“U” Understand This is Only a Season
“G” Get Out of the Way – Are You Missing the Big Picture?
“H” Hang In There!

“Most great people have attained their greatest success just one step beyond their greatest failure.” ~ Napoleon Hill

The key to success and happiness lies not in how much money you make, how many friends you have or in the accumulation of lots of toys. The key lies within each of us, in our ability to appreciate the experience of the roller coaster ride of life, both as it soars to the top and as it swoops down to the bottom.

If at this moment you find yourself at the top, enjoy and savor the experience.
If at this moment you find yourself at the bottom, enjoy this too by looking for the lesson in the experience as it is preparing you for the next great rise to the top.

***For the full length version of my teaching “How to Keep Going When the Going Gets Tough”  see below

(MP3 Download, Just $2.99 Today – Special Pricing ($20 Value)

CHECK IT OUT NOW

To Your Success & Prosperity!

Nancy Matthews

Why Client Profiles Are So Important: Knowing Your Target Market

target market question 150x150 Why Client Profiles Are So Important: Knowing Your Target MarketAs a marketing specialist, one of the first questions I ask my clients is “Who is your target audience?”  All too often the answer is “Everyone!”  While I’m sure you’ve heard this before, when was the last time you actually sat down and made a list of your the commonalities that exist among your client base.  Often times, business owners begin with one target market in mind and later discover that they are, in fact, serving a different segment of the market.  Take the time this week to review your existing client base and create a Client Profile.  Some of the most important things to consider:  age range, sex (male or female), hobbies, marital status, children, what other services may they be using, income range, business size.

Clearly understanding your target audience will enable you to:

  • Be more effective in your marketing efforts

  • Network in places where your client is more likely to be

  • Give you a clearer picture on who you can create strategic alliances with. 

Bonus Time!  Send me an email with your target market outline and I’ll send you a Special Surprise Gift! 
Email: Nancy@MagicalMarketingMakeover.com 

Are you ready to take your business and your life to the next level?  The results you want are waiting for you to come and get them.  Call today and schedule your Laser Focused Magical Marketing Success Session! 

>>New Website Promotion Special:  Only $47 for your first session (A $250 Value) 

***Plus my *Magical Marketing Handbook* ($47 Value)

Take Action Now – Your Best Future is Waiting! 

Call (800) 928-6928

“What Are You Reading?”

author book published 150x150 What Are You Reading?I have shared often my commitment to continuous learning and listening.  Last week I began reading Dale Carnegie’s “How to Win Friends and Influence People” which is one of the original books on how to succeed in business (and in life) through your relationships with others.  It may come as a surprise that this is my first reading of this legendary book and, I’m happy to say, it is no surprise that I find myself already living in accordance with the principles in the book. (Clearly these principles have been shared and taught by others as well.)

While there really is nothing new to learn when it comes to the basic principles of human behavior and interaction, reading, listening to CD’s and attending events are essential for reinforcing and continuing to live in accordance with them, creating your most *Extra*Ordinary, Successful and Prosperous Life!

What are you reading?
What events are you attending?
Who do you meet with to connect , grow and prosper?

Take a moment now and choose powerfully to spend the upcoming weeks with inspired, motivated people who understand that the secret of success really is no secret.  “There’s nothing more inspiring than being in a group of inspired people.” ~Zig Ziglar

by Nancy Matthews

www.MagicalMarketingMakeover.com

**Would you like to take your business & your life to the next level? Contact me now to find out how a *Magical* Marketing Makeover can transform your business & your life! (800) 928-6928

The Best Way to Get Your Website Online

rsz 3665516866 549fbde4f1 o1 300x140 The Best Way to Get Your Website OnlineGetting an internet marketing site can be difficult, and it’s usually pretty expensive.

Most of my friends spent hundreds or even thousands of dollars to set up their first website!

That’s just one more thing that can get between you and the success you deserve. You don’t want that.

You want a nice, easy way to get a profitable website up in minutes… and you want it to be CHEAP!!!

Thankfully there’s a brand new service that will build you a customized SEO-optimized Internet Marketing blog for free :-)

To learn more, visit http://FreeBlogFactory.com

Original Picture Source: http://www.flickr.com/photos/codiceinternet/3665516866/

The Basics of Seo Through Seo Expert – Some Faqs

rsz 4646256692 b0789a7a3d o1 300x140 The Basics of Seo Through Seo Expert   Some FaqsSearch engine optimization (SEO) is a substance foreign to many people. Rarely a day passes when I do not get asked a few questions on the topic. So I decided to publish this article in the FAQ hopes it will help people to understand the basics, and make them a little more comfortable with the whole area.

Q: Why Search Engine important to me?

A: 85% of all website traffic is driven by the search engines. The only online activity more popular than research is a messaging service. 79.2% of American users do not go to page 2 of the results. 42% of users click on the no.1 result. For the under-40 years, the Internet will become the most used in the media the next 2-3 years.

Q: How do search engines decide their ranking? SEO Expert

A: IMPORTANT: You can not pay a search engine in exchange for a high ranking in the natural results. You can get a high if your content is deemed relevant by the search engines.
The search engines to identify content for their search results by sending spiders robots exploration (analysis) and index your site his (record) details. Complex algorithms are then used to determine if your site is useful and should be included in the search engines search results.

Q: Can I simply not pay for a senior?

A: No. The biggest concern for companies search engine like Google and Yahoo is to find the content that will bring them more traffic (and thus more advertising revenue). In other words, their results must be relevant. The results relevant is a good search engine; irrelevant results allows for a short-lived search engines.

Most search engines these days with two kinds of results, whenever you click Search:

“X Natural / Organic is the real search results. Results that most users are looking for and which form the largest part of the window. For most searches, the search engine displays a long list links to sites with content that is related to the word you searched. These results are ranked according to their relevance and importance.
“X Pure Paid advertising. This is how search engines make their money. Advertisers pay the search engines to display their ad whenever someone is looking for a word that is related to their product or service. These ads are similar to that of search results, but are usually labeled Sponsored and normally take a small portion of the window.

Q: How can I get a good ranking?

A: There are four stages:
Step 1 – Use the right words on your site
Step 2 – Get lots of relevant sites to link to yours
Step 3 – Use the right words in these links
Step 4 – Have a lot of your content and add more regularly

Q: What is search engine optimization (SEO)?

A: Search Engine Optimization (SEO) is the art of creating a Web site that is search engine. That means:
1. using the right words in your copy
2. using the right words in your HTML
3. structure your site correctly
4. design your site

For more information on these elements 4, download our “SEO eBook” Secrets of Seo Services .

Many people use SEO also describe the other ingredients in a high-ranking, “Link Popularity”.

Q: What is the link popularity?

A: Think of the search engines as a big election. All sites in the world are candidates. The backlinks are votes. The more votes (links) a candidate (website) has, the more important it is, the higher its ranking. Link popularity is all about the number of links you have, and how you can get more.
Links to your site on search engines to tell how your site is important. They assume that if it ¡| s important enough to many other sites to link to it ¡| s important enough for them to appear at the top of the ranking. Links are the most important factor in the ranking. In general, the more you link to your site from other sites, the higher your ranking.

Q: Are there any links better than others?

A: Yes! Ideally, such as those related to:
1. from relevant sites (sites that use the same keywords);
2. comes from important sites (have a good ranking);
3. include your keyword within the text link;
4. includes various link text (not the same link text each time), and
5. comes from a page that contains links to several other sites.

When a search engine sees a link that meets most or all of these conditions, she said, Hey, this site must be credible and important, because others in the same sector are pointing towards it.

Q: How do I get lots of links to my site?

A: There are several possible ways to generate links. Some are dubious (like auto-generation software and sites set up by webmasters simply to host links to other sites) and I won’ t discussed here. Others, such as those discussed below, are legitimate.
1. Add your site to DMOZ and Yahoo directories (and other free directories)
2. Check where your competitors links are from
3. Write and submit articles for publication on the Internet
4. Swap links
5. Partner websites
6. pay for the bonds

Q: What do you think is the best way to get a good number of links?

A: Article PR. Writing articles useful and leave other webmasters to publish free of charge in exchange for a link in the byline. PR of the article, you do not have to pay for the link, you determine the content of the page containing the link, you determine the link text and the link is more or less permanent. A single article can be replicated hundreds of times, and each time is another link to your site!
For more information, read divinewrite.com / seoarticles.htm or visit ArticlePR.com.

Q: How can I write a good article PR piece?

A: See divinewrite.com / seoarticles.htm.

Q: How can I get a good classification using free reprint content?

A: See our signature.

Q: How long does it take to get a high rank in search engines?

A: A long! It is impossible to say how long you will need to spend generating links, but you can be sure it will be a while, whatever the method of generation link you are using. You just have to keep at it until you have achieved a high ranking. Even then, you will still have to devote some time during the task, otherwise your ranking declines.

Q: What is the Google Sandbox, and is it true?

A: The Google Sandbox theory suggests that whenever Google detects a new website, it withholds its rightful ranking for a period while it determines whether your site is a genuine, credible, long term site. It does this to discourage the creation of SPAM websites (sites which serve no purpose other than to boost the ranking of some other sites).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What is the link Google depreciation filter, and is it true?

A: The depreciation Google Link Filter theory suggests that if Google detects a sudden increase (ie several hundreds or thousands) in the number of links to your site, they can sandpit for a period (or in fact penalize you by lowering your ranking Or of a blacklist of your site).

There is a lot of anecdotal evidence supporting the theory, but there are also many discount. Nobody categorically proved its existence.

Q: What do I SEO firms beware of?
A: Beware of SEO companies that promise or guarantee results within a given time frame, especially if they will not expand their ways to link to your site.

Q: I am confused by all the terms used in SEO, can you help?
A: See our signature for be SEO Expert.

Q: What is keyword analysis?
A: The first thing you need to do when you begin to run after a good search engine ranking is deciding which words you want to rank well. This is called conduct a keyword analysis. The keyword analysis involves a bit of research and a good understanding of your business and the benefits you offer your customers.
For more information, download our free ‘SEO eBook “Secrets of SEO Expert.

Q: Should I submit my site to search engines?
A: Theoretically, no. But I do not want to risk not to do so – especially since it’s free. As soon as you register your domain name, submit it to Google! Even if you haven ¡| t built your site, or thought about your content, submit your domain name to Google. In fact, even if you have not fully articulated your business plan and marketing plan, submit your domain name to Google.

For more information, download our free ‘SEO eBook “Secrets of divinewrite.com / seosecrets.htm.

Q: Should I submit my site to search engines more than once?
A: No need. Although some search engines let you do this, there is really no need.

Q: What are the directories and do I submit my site to them?
A: Directories are sites (or Web pages), which lists simply great site and give a brief description of the site. Some are free and some require you to pay for an ad. Free directories are useful because you get a free link. However, the links are not worth much. Paid directories can be good if they are relevant, but can be expensive in the long run, so choose carefully.

An essential for any directories website is the DMOZ Open Directory Project.

Read more: http://www.articlesbase.com/seo-articles/the-basics-of-seo-through-seo-expert-some-faqs-366092.html#ixzz0pePmiapB
Under Creative Commons License: Attribution
Original Picture Source: http://www.flickr.com/photos/findyoursearch/4646256692/