Defining “The New Normal” 
I’ve seen this phrase popping up a lot lately and it refers to needing to change, to do business in a new way because what used to work and was considered normal no longer works. Simply put the rules have changed and boy did they ever!
I have found myself resistant to this phrase “The New Normal” and just can’t buy into it and I suggest you don’t either. Here’s why:
1) Let’s start with the definition of normal: “ conforming to the standard or the common type” {Dictionary.com}. Really? Is that what you want to do? If you’re normal and conforming to the standard type, what makes you and your business special, unique and different?
You want to be abnormal: “not normal, average, typical or usual” {Dictionary.com}. You want to be above normal and ahead of the curve bringing people new ideas, solutions and ways to help them. Anybody can be normal, it takes someone special to be above normal!
2) Settling into normal is a booby trap just waiting to backfire on you. Things are always changing, in life and in business, and if you fall into the trap of getting used to “The New Normal,” you’ll soon find yourself being “The Old Normal” in this rapidly changing environment.
You may be wondering “What’s a person to do? How can I adapt to all the changes? It feels like just when I get one thing figured out a new gadget or gizmo comes along claiming to be the next best thing since sliced bread.” At this moment I must share a strong warning: Beware of savvy marketers who send SOS offers (Shiny Object Signals) that have you believe you won’t make it without them and this is your be all, have it all Hallelujah answer!
My friends “The New Normal” isn’t really new at all. Everything around us has changed and will continue to change, that is the nature of life itself. In order to survive and thrive we must learn to be abnormal, adapt to the changes or get left in the dust. Rather than focusing on trying to be normal, I suggest you do what all successful people have done. They keep their focus on the pulse of the people, the marketplace and watch the trends, looking for ways to provide solutions to people’s ever changing needs and desires.
“…there is only one justifiable reason for creating a company; to serve someone else’s desire better than anyone has ever done before.” ~ Michael Gerber
To sum it up, take your attention and focus off being normal and instead focus on being RELEVANT: “having direct bearing on the matter at hand; pertinent” {Dictionary.com}. Speak with your clients, follow their trends, behaviors and patterns so you can provide solutions to their needs and meet them where they’re at and take them where they want to go!
Go ahead… I dare YOU! Be Abnormal and Make 2012 Your Best Year!
~ Nancy Matthews
Speaker, Author, Strategist
P.S. I’ve got a free gift for you! Go to: http://NancyMatthews.com and enjoy my audio class “How to Make 2012 Your Breakthrough Year!”
Related posts:
- Are You “The One?” Share Are You “The One?” At a networking event recently, someone...
- What Do Your Customers Really Want? Share What Do Your Customers REALLY Want? The #1 Question...
- March Madness? Stop the Madness! Share March Madness? Stop the Madness!!! By Nancy Matthews Oh...
Related posts brought to you by Yet Another Related Posts Plugin.
About Nancy