May 20, 2012

Posts Comments

You are here: Home / Archives for Business Owners

What Do Your Customers Really Want?

March 25, 2012 By Nancy View Comments

What Do Your Customers REALLY Want?

The #1 Question for Businesses, by Nancy MatthewsWhatCustomersWant 180x160 What Do Your Customers Really Want?

To have a successful business you’ve got to have lots of customers and, lots of happy customers.  Happy customers will gladly send you referrals, come back time and time again and become the lifeblood of your business.

So how do you acquire those happy customers?  You find out what they want and then, you provide it and serve them better than anyone else has ever done.  Michael Gerber (author of “The E-Myth” and numerous other business classics) says:

“There is only one justifiable reason for creating a company; to serve someone else’s desire better than anyone else has ever done.”

I love that he uses the word ‘desire’ in this description.  Desire is defined as “a longing or craving, as for something that brings satisfaction or enjoyment.” When you approach your business as serving someone else’s desire rather than selling what you have to offer, the tables are turned and pointed in the right direction.  To zero in on your customer’s desires, take a few minutes now and consider:

  1. What satisfaction will my customer have from using my product (or service)?
  2. What enjoyment will it bring to their life?
  3. What dissatisfaction have they felt in the past with others who provide the same type of products and services?
  4. What frustrations or challenges are they experiencing that my product or service can alleviate?
  5. How can I be “The One” to serve them better than anyone else has ever done?

If you’re in business and you’ve studied marketing, client acquisition or worked with business coaches, I’m sure you’ve been directed to focus on the benefits rather than simply the features to engage and attract clients.  I’ve discovered in working with thousands of business owners that the bridge from features to benefits is often times hard to travel.  The above questions will help you get to the heart of the matter and really identify your customer’s desires so that you can properly express the benefits of working with you and then, serve them better than anyone else has ever done!

Would you like to know what Mom’s want?  (FYI — that’s a TRILLION Dollar industry!)  Join me on Wednesday morning for the FREE Global Tele-class at 9:00 am CLICK HERE to Register for the live call or the replay)

Filed Under: 1, Featured, Marketing Tips Tagged With: , , , , , , , , , , , , , , , , , , ,

Marketing in this 2.0 World

March 14, 2012 By Nancy View Comments

Marketing in this 2.0 World

Let me first start by sharing … I LOVE MARKETING!marketing and strategy Marketing in this 2.0 World

And, I know that for most business owners marketing and selling are their 2 least favorite activities.  They much prefer to render their services and deliver their products. The challenge that creates is that marketing and selling are what bring the clients and customers to let you do what you love (i.e. deliver your services and products).

Why do I love marketing?  Because it gives me the opportunity to talk to other people about what I love to do, which is creating business strategies for success, speaking, crafting presentations, interviewing people, writing and providing sound advice to my clients.

I’ve listed some suggestions below which you can implement now to get better results. You can also come see me live on Friday, March 16th from 9 am to 1 pm at the Crowne Plaza with Loral Langemeier, The Millionaire Maker. — here’s the link for details and registration (oh yes, it’s FREE!)

Go to:  >> FREE Yes! Energy Event

Learn to Love Marketing and Get More…of Everything!

Marketing in this 2.0 world has provided more avenues and outlets to share your message — which in most cases is a blessing and a curse.  The challenge being you obviously can’t get your message into every outlet (without a huge team and a fat budget), so how do you choose the right marketing strategies for your business.  Here are a few suggestions:

1.  Know your target market.  If your answer to that is “Everybody can use what I sell” — it’s time to take a look at the commonalities of who has actually been buying.  Create a client profile that includes age, gender, average income, marital status, children, religion and hobbies.

2.  Know where your target market hangs out.  As this applies to social media, are your prospects mainly on Facebook? Twitter? LinkedIn?  Study their online habits and hang out where they do!

3.  Know what your target market really wants (not just what you want to sell them).  Get clear on the real benefits and solutions you provide.  How will your product or service enhance their life, solve a problem, make them happier, healthier, wealthier, sexier (yes, we all know sex sells!)

I know you may have heard some of these tips before but — have you applied them to your marketing strategy?  This is why I’m often referred to as a “Catalyst” — asking the right questions, at the right time to produce the right results!

This Friday, March 16th from 9 am to 1 pm, I’m teaming up with Loral Langemeier “The Millionaire Maker” and we are committed to offering you solid solutions to create more cash with less effort.  This is a free event and you’re invited!

Register at FREE Yes! Energy Event

or call me at 954-980-2134

To Your Success, Peace & Prosperity!

Nancy Matthews

Speaker~Author~Success Catalyst

www.NancyMatthews.com

Filed Under: 1 Tagged With: , , , , , , , , , , , , , , , , , , ,

March Madness? Stop the Madness!

March 4, 2012 By Nancy View Comments

March Madness? Stop the Madness!!!

By Nancy Matthews  March Madness March Madness? Stop the Madness!

Oh yes, I know it’s “March Madness” and you’re about to see all kinds of promotional marketing loaded with March Madness special deals.  As a marketer it’s great to tie your content to what’s relevant, catchy and on the lips and minds of people BUT (and yes, I did say but), wouldn’t you agree that there’s enough “Madness” in the world

Working closely with business owners in this rapidly changing business landscape, the main challenges they express are (1) information overload (2) exhaustion and confusion from trying to keep up with the latest trends in social media and marketing (3) staying focused on their mission and purpose in contrast to keeping their business afloat.  If you’re feeling any of these challenges, take a moment now to “Stop the Madness” and apply these proven strategies

  1. Information Overload –  Before opening that email or clicking on a link that sparks your curiosity, ask yourself this question “Is this information likely to bring me closer to my goal and in alignment with my mission?”   Gain control of your time by scheduling time for exploration, research and inquiry (rather than allowing yourself to be consistently interrupted).
  2. Social Media Madness – We know that social media marketing is the hottest topic.  The exhaustion and confusion sets in because  just when you figure out the best way to manage it, ‘They’ make changes (i.e. Facebook timeline); ‘They’ add a new ‘hot site’ (i.e. Pinterest and Klout).  Alert:  To have success with social media you don’t  need to be on ALL of the sites, you need to be on the site that’s best for your business!  Get advice from trusted experts in the industry before you waste hours of time and lots of energy in places that won’t bring your desired results.  We have lined up 5 trusted experts to facilitate a Mastermind series where you can learn which are the best outlets for you and your business and learn how to use them properly!  (For details go to: http://wpninstitute.com/socialmedia .)
  3. Mission and Purpose – This truly is the driving force for your business and your profits.  Do you have a mission statement?  Can you recite it without reading it?  If not – stop the madness now and create your mission statement and read it every day!  Place it prominently on your walls, your screen saver, in your car so that your purpose is infused into every action you take, every client you see and every prospect you meet.

March on this month with a commitment to “Stop the Madness!” Slow down, step back and reflect.  Let the winds of March fill the air of your business with a fresh approach that causes you to fly!

To Your Success, Peace & Prosperity!

Nancy Matthews

***Stop the Madness and Master Social Media in our exclusive Social Media Mastery Mastermind

Go to:  http://wpninstitute.com/socialmedia

Filed Under: 1, Featured, Marketing Tips, Networking Tips Tagged With: , , , , , , , , , , , , , , , , , , ,

Want a Bigger Paycheck?

August 15, 2011 By Nancy View Comments

bigger paycheck 300x81 Want a Bigger Paycheck?Who doesn’t want a bigger paycheck?  Whether you want a bigger paycheck to help with your monthly bills, to help friends and family in need, to be able to donate more to charity, to be able to take a much needed vacation, or to use for investments and retirement, more cash flow is always welcome.  

 If you’re thinking that having a bigger paycheck depends on the economy, your employer or your prospects and customers – THINK AGAIN!  The power to have a bigger paycheck is in the palm of your hands.  Want to know how?  Read on.

 (1)   For Employees:  While you may think that the amount of money you make is determined by your employer, remember that your employer will pay you more if you bring more value to the company.  What can you do to improve your skills?  What can you do to help your employer make contacts that will bring in more business? What can you do to have a great attitude that fosters customer retention, loyalty and referrals?  Consider the stress your employer may be under during these tough economic times and look for solutions that will not only help him/her, it will put you on the path to a bigger paycheck!

 (2)   For Business Owners:  Do your employees feel like partners in your business vision or are they simply carrying out their day to day tasks, trading time for dollars?  Have you conveyed the vision for your company and enrolled them in the process?  Do you provide them with the support, motivation and training that’s essential to keep their spirits and the skills at the top of their game?  Remember to acknowledge their wins, encourage them during challenges and enroll them in your vision.

 (3)   For Entrepreneurs:  It may be time to fire your boss (yes, that’s you!)  Does your boss hold you accountable to the goals you’ve set, the number of contacts and follow up calls you’ve promised to make?  Have you actually set your goals, written them down and created a realistic action plan to achieve them? Have you put that action plan into action?  It’s time for your new boss (yes, that’s you again) to provide you the best systems and structure for success.  Make time today to get clear on your goals, create the action plan and then as Nike says “Just Do It!” To ensure your success in “Just Do It” (which is much easier said than done), find a mastermind group or accountability partner that will support you in sticking with your new system.

 We all know that the game has changed and continues to change.  “We cannot change the cards we are dealt, just how we play the hand.” (Jack Canfield)

 How will you play your hand differently?

If you want things to change, you must change.

 I know you’ve heard this before.

I know it may sound trite and cliché.

And, I know it’s true!

 Change YOUR Game and Change YOUR Results!

 If you’re ready to make a shift, to change your game and play a bigger game, I’ve got a free gift for you! 

 >>> CLICK HERE NOW  <<<  For instant access to this complimentary class (a $27 Value) called “How to be a Game Changer in These Changing Times”

 Want a Bigger Paycheck?  You Can Have It – Take Action and Enjoy This FREE Gift!

 Go to:  http://wpnevents.com/freebonus.html

To Your Success, Peace & Prosperity!

Nancy Matthews (a/k/a Visionary with Guts!)

Filed Under: 1, Featured Tagged With: , , , , , , , , , , , , , , , , , , ,

What Part Are You Playing in the “Game Changing” Movement?

June 5, 2011 By Nancy View Comments
What Part Are You Playing in the “Game Changing’ Movement?  
by Nancy Matthews
game changer awards 300x105 What Part Are You Playing in the Game Changing Movement?
  Since you’re reading this post, there are 2 things I know about you.  (1) You know how to read (2) You have a desire to grow and expand.  There’s another thing I know, that within you lies the desire and the power to be great! Your greatness is reflected in everything you do.  Whether you are the leader in your own business or are a leader within someone else’s, YOU are the one responsible for and leading your life.  Too often in our society it is only those who are in the forefront who receive recognition as leaders.  CEO’s, Entrepreneurs, Business Owners and High Level Executives are the first to come to mind, but when we take a closer look we find that the essence of leadership and greatness is reflected in the spirit of people all around us.
    Take a moment now to acknowledge and embrace your greatness.  Take another moment to acknowledge and recognize someone you know who exemplifies innovation, integrity and an unstoppable spirit. 
>>>  Go to:  GameChangerAwards.com and submit your nomination today.
BE A GAME CHANGER – CHECK OUT THE AMAZING SPECIAL WE’VE CREATED — THIS WEEK ONLY — EXTRA BONUSES WHEN YOU CHANGE YOUR GAME AT THE 4TH ANNUAL PROSPERITY CONFERENCE!  Save Up to 50% Now + Flex Pay Options Available – CLICK HERE NOW 

 
 

Filed Under: 1, Featured Tagged With: , , , , , , , , , , , , , , , , ,

Why Client Profiles Are So Important: Knowing Your Target Market

July 19, 2010 By Nancy View Comments

target market question 150x150 Why Client Profiles Are So Important: Knowing Your Target MarketAs a marketing specialist, one of the first questions I ask my clients is “Who is your target audience?”  All too often the answer is “Everyone!”  While I’m sure you’ve heard this before, when was the last time you actually sat down and made a list of your the commonalities that exist among your client base.  Often times, business owners begin with one target market in mind and later discover that they are, in fact, serving a different segment of the market.  Take the time this week to review your existing client base and create a Client Profile.  Some of the most important things to consider:  age range, sex (male or female), hobbies, marital status, children, what other services may they be using, income range, business size.

Clearly understanding your target audience will enable you to:

  • Be more effective in your marketing efforts

  • Network in places where your client is more likely to be

  • Give you a clearer picture on who you can create strategic alliances with. 

Bonus Time!  Send me an email with your target market outline and I’ll send you a Special Surprise Gift! 
Email: Nancy@MagicalMarketingMakeover.com 

Are you ready to take your business and your life to the next level?  The results you want are waiting for you to come and get them.  Call today and schedule your Laser Focused Magical Marketing Success Session! 

>>New Website Promotion Special:  Only $47 for your first session (A $250 Value) 

***Plus my *Magical Marketing Handbook* ($47 Value)

Take Action Now – Your Best Future is Waiting! 

Call (800) 928-6928

Filed Under: Featured, Marketing Tips, Networking Tips Tagged With: , , , , , , , , , , , , , , , , , , ,