May 20, 2012

What Do Your Customers Really Want?

What Do Your Customers REALLY Want?

The #1 Question for Businesses, by Nancy MatthewsWhatCustomersWant 180x160 What Do Your Customers Really Want?

To have a successful business you’ve got to have lots of customers and, lots of happy customers.  Happy customers will gladly send you referrals, come back time and time again and become the lifeblood of your business.

So how do you acquire those happy customers?  You find out what they want and then, you provide it and serve them better than anyone else has ever done.  Michael Gerber (author of “The E-Myth” and numerous other business classics) says:

“There is only one justifiable reason for creating a company; to serve someone else’s desire better than anyone else has ever done.”

I love that he uses the word ‘desire’ in this description.  Desire is defined as “a longing or craving, as for something that brings satisfaction or enjoyment.” When you approach your business as serving someone else’s desire rather than selling what you have to offer, the tables are turned and pointed in the right direction.  To zero in on your customer’s desires, take a few minutes now and consider:

  1. What satisfaction will my customer have from using my product (or service)?
  2. What enjoyment will it bring to their life?
  3. What dissatisfaction have they felt in the past with others who provide the same type of products and services?
  4. What frustrations or challenges are they experiencing that my product or service can alleviate?
  5. How can I be “The One” to serve them better than anyone else has ever done?

If you’re in business and you’ve studied marketing, client acquisition or worked with business coaches, I’m sure you’ve been directed to focus on the benefits rather than simply the features to engage and attract clients.  I’ve discovered in working with thousands of business owners that the bridge from features to benefits is often times hard to travel.  The above questions will help you get to the heart of the matter and really identify your customer’s desires so that you can properly express the benefits of working with you and then, serve them better than anyone else has ever done!

Would you like to know what Mom’s want?  (FYI — that’s a TRILLION Dollar industry!)  Join me on Wednesday morning for the FREE Global Tele-class at 9:00 am CLICK HERE to Register for the live call or the replay)

This Labor Day…Are You Laboring Too Much?

This Labor Day …  Are You ‘Laboring’ Too Much (and not getting the pay you deserve?)working too hard This Labor Day...Are You Laboring Too Much?

The majority of our country is in a state of panic, fear, anxiety and frustration.

  • Unemployment rates at all time highs.
  • The crash of the real estate and stock markets.
  • People laboring long and hard  just to try to make ends meet (and it’s not working!)

Yet… there’s a small and growing population that are experiencing great results DESPITE all of these factors.

Yet… there’s a small and growing population that knows being paralyzed by the fear will only keep them stuck and that in order to break this destructive cycle it is up to THEM to take responsibility and action for their lives and their outcomes.

They know that in order for things to change THEY must change.

What are they doing to bring them consistent, profitable and prosperous results?

  • They are learning, growing, engaging and taking positive action to change their circumstances.
  • They are connecting with like minded people who get it and who are willing to help and support each other in living a fulfilled and rewarding life.
  • They share their gifts, talents and knowledge with others.
  • They choose excellence over mediocrity.
  • They choose action over paralysis.

Right now in this moment you have the power to change the course of your life – DESPITE the circumstances, despite what happened to you in your past, despite your fears and frustrations.

Right now in this moment there is hope.  There are infinite possibilities for you to create the life you so want and deserve.  If you’re waiting for ‘things’ to get better before you take action, think again and realize ‘things’ won’t get better – only YOU can get better.

Now, here’s the good news… You don’t have to do it all by yourself!

You’re not alone.  Right now, I’m extending my hand out to you – take my hand now and make a commitment to get unstuck.  To say goodbye to mediocrity, frustration and disappointment and hello to your new life filled with enthusiasm, excitement and expectancy of the good life you deserve to be living.

Right now – take my hand and join me for the 4th Annual Prosperity Conference! (http://TheProsperityConference.com )

September 16-17, West Palm Beach – Call Now (800) 928-6928 and join the growing community of people who are having record breaking results and enjoying their lives.  You deserve happiness, health and wealth starting right now!

 Don’t let fear stop you from having what you want.  Fear is the enemy robbing you from the riches you deserve.  Step up and step out in faith, believing in yourself, believing in your dreams and know that when you take that step away from fear, there will be a hand waiting to guide, encourage and support you in enjoying the blessings that await you when you step up to the buffet of infinite possibilities!

Do it now!  If you’ve read this far, you’re ready to go.  Call us now — take our outstretched hand and become part of a movement that says ‘NO’ to fear — that says ‘NO’ to mediocrity and ‘YES’ to living a fulfilled, prosperous and rewarding life!

Go Now to:  http://TheProsperityConference.com or call (800) 928-6928

To Your Success, Peace & Prosperity

…Creating a Space for YOUR Infinite Possibilities

Nancy Matthews, CEO/Founder

a/k/a The Visionary with Guts … Just Like YOU!

Hit the Jackpot with the *7*7*7 Success System!

777 red 300x169 Hit the Jackpot with the *7*7*7 Success System!In my travels as an International Speaker, Business Success Strategist and Founder of Women’s Prosperity Network, here are the challenges I hear most people talk about:  (note — it is not the “bad economy”)

 (1)  Frustrated, broke and don’t know what to do next to create the “shift” to turn their life around.

 (2)  Tired of being ‘Alone” in business…  “I went into business FOR myself – not to be BY myself.”

 (3)  Confused by the fast pace and rapidly changing world of marketing and experiencing “Information Overload” …. internet marketing, blogging, social media and networking day and night and not getting the results they deserve for all their hard work!

 Does that sound familiar?

 Are You Feeling The Same Frustrations and Challenges?

 Join Me Wednesday, July 28th at 8:00 pm (eastern)

for a *FREE* Tele-Class Unveiling the *7*7*7 Success System

>>>> Go to: http://bit.ly/777call <<<< to Register for the Call

Here’s a peak at what I’ll be sharing:

S – U – C – C – E – S – S!

S     SHIFT your mindset

U     UNLEASH your power

C     CREATE a game

C     COLLECT Information & Ideas

E     Pursue EXCELLENCE

S      SIMPLIFY & STRUCTURE

S     SUPPORT SYSTEM

Put the *7*7*7 Success System Into Place and HIT THE JACKPOT!

Here’s the link again:

>>> http://bit.ly/777call <<<

Tonite – Wednesday, July 28th at 8 pm (eastern)

To Your Success & Prosperity!

Nancy Matthews