May 20, 2012

What Do Your Customers Really Want?

What Do Your Customers REALLY Want?

The #1 Question for Businesses, by Nancy MatthewsWhatCustomersWant 180x160 What Do Your Customers Really Want?

To have a successful business you’ve got to have lots of customers and, lots of happy customers.  Happy customers will gladly send you referrals, come back time and time again and become the lifeblood of your business.

So how do you acquire those happy customers?  You find out what they want and then, you provide it and serve them better than anyone else has ever done.  Michael Gerber (author of “The E-Myth” and numerous other business classics) says:

“There is only one justifiable reason for creating a company; to serve someone else’s desire better than anyone else has ever done.”

I love that he uses the word ‘desire’ in this description.  Desire is defined as “a longing or craving, as for something that brings satisfaction or enjoyment.” When you approach your business as serving someone else’s desire rather than selling what you have to offer, the tables are turned and pointed in the right direction.  To zero in on your customer’s desires, take a few minutes now and consider:

  1. What satisfaction will my customer have from using my product (or service)?
  2. What enjoyment will it bring to their life?
  3. What dissatisfaction have they felt in the past with others who provide the same type of products and services?
  4. What frustrations or challenges are they experiencing that my product or service can alleviate?
  5. How can I be “The One” to serve them better than anyone else has ever done?

If you’re in business and you’ve studied marketing, client acquisition or worked with business coaches, I’m sure you’ve been directed to focus on the benefits rather than simply the features to engage and attract clients.  I’ve discovered in working with thousands of business owners that the bridge from features to benefits is often times hard to travel.  The above questions will help you get to the heart of the matter and really identify your customer’s desires so that you can properly express the benefits of working with you and then, serve them better than anyone else has ever done!

Would you like to know what Mom’s want?  (FYI — that’s a TRILLION Dollar industry!)  Join me on Wednesday morning for the FREE Global Tele-class at 9:00 am CLICK HERE to Register for the live call or the replay)

Rock ‘N Roll Personal Development

Rock ‘N Roll Personal Development  rock n roll 1 300x225 Rock N Roll Personal Development

Tonight I’ll be reveling at the Atlanta kick off for The Wrecking Ball Tour of Bruce Springsteen and the E Street Band.  The excitement coursing through my veins is electrifying and my energy and spirit are at an all time high!  Many have asked (and you may be wondering too) … “Why do you go to see his shows over and over again? Why would you be willing to drive to Atlanta from Fort Lauderdale, then back home and over to Tampa?  Are you crazy?  What is it?”

Some people think I have a crush on Bruce and want to marry him … that’s not it. Some people think I just love the music (which I do) … that’s not it. Some people think I’m just nuts (and I may be) … but that’s not it either.

As I reflect upon my 40 year history and experience with Bruce Springsteen I realize that what “IT IS,” is that he has been my source of personal development, hope and opportunity since my teenage years.  Through the years his songs have always represented the voice of the average American.  They reflect the duality of the “Darkness on the Edge of Town” where life is hard people can get stuck and stopped, and “The Land of Hope and Dreams” which we can get to by getting on board the train where dreams will not be thwarted and where faith will be rewarded.

It’s not always easy to get on board the train, there are obstacles, fears and challenges that will try to block us and it takes courage, faith and perseverance to get on board.  Bruce himself has demonstrated the courage and perseverance it takes to step out of the darkness and get on board the train to step into his own light.  Going against the wishes of his parents and mainstream society in not becoming a lawyer or a doctor and instead “Always walking around with that god-damned guitar.”  I for one am grateful for the courage he has had to follow his own path and in doing so   has led the way for others to do the same.

As a college freshman in 1978 I eagerly awaited the release of Darkness on the Edge of Town and listened to it over and over again, memorizing the lyrics, the music and the movement of the songs and incorporating the message of the “Promised Lands” and rising above these “Badlands” into my spirit.   Looking back now, I realize that Bruce Springsteen was my first motivational teacher and that he has been teaching, inspiring and causing me to reflect and grow with the release of each record and during each unique live performance.

Having seen Bruce and the band over 50 times through the years, one of my favorite experiences at the shows has always been watching the way Bruce responds and reacts to the audience and creates an experience for us every single time.  I have often had tickets behind the stage (as I do tonight) and from that vantage point get to experience the audience response to the evening.  Feeling and watching the waves of emotions that will be evoked by Bruce’s unique story-telling ability, as he takes us on a journey tonight .  His latest album, Wrecking Ball, describes the anger, frustration and desperation that Americans are feeling … the 99% and in true Bruce Springsteen style, he does not leave us there.  He invites us to get on board this train which can take us to the Land of Hope and Dreams.

Are you ready to get on board?  It may be dark where you are right now, you may be feeling the anger, frustration and the desperation and not know what to do next.  What’s next is to believe..as Bruce teaches in “Promised Land”

“The dogs on main street howl ‘cause they understand if I could take one moment into my hands. Mister I ain’t a boy, no I’m a man, and I believe in a promised land.”

Take this moment into your hands, believe in a promised land that you can have what you want and get on board the train to the land of hope and dreams.  Grab your ticket and your suitcase and get on board. **Be sure to join me every Wednesday morning for a FREE Tele-Class — your midweek shot of Motivation, Education and Inspiration.  Go to http://wpnevents.com/wow to register and feel the Power of WOW Wednesdays!

March Madness? Stop the Madness!

March Madness? Stop the Madness!!!

By Nancy Matthews  March Madness March Madness?  Stop the Madness!

Oh yes, I know it’s “March Madness” and you’re about to see all kinds of promotional marketing loaded with March Madness special deals.  As a marketer it’s great to tie your content to what’s relevant, catchy and on the lips and minds of people BUT (and yes, I did say but), wouldn’t you agree that there’s enough “Madness” in the world

Working closely with business owners in this rapidly changing business landscape, the main challenges they express are (1) information overload (2) exhaustion and confusion from trying to keep up with the latest trends in social media and marketing (3) staying focused on their mission and purpose in contrast to keeping their business afloat.  If you’re feeling any of these challenges, take a moment now to “Stop the Madness” and apply these proven strategies

  1. Information Overload –  Before opening that email or clicking on a link that sparks your curiosity, ask yourself this question “Is this information likely to bring me closer to my goal and in alignment with my mission?”   Gain control of your time by scheduling time for exploration, research and inquiry (rather than allowing yourself to be consistently interrupted).
  2. Social Media Madness – We know that social media marketing is the hottest topic.  The exhaustion and confusion sets in because  just when you figure out the best way to manage it, ‘They’ make changes (i.e. Facebook timeline); ‘They’ add a new ‘hot site’ (i.e. Pinterest and Klout).  Alert:  To have success with social media you don’t  need to be on ALL of the sites, you need to be on the site that’s best for your business!  Get advice from trusted experts in the industry before you waste hours of time and lots of energy in places that won’t bring your desired results.  We have lined up 5 trusted experts to facilitate a Mastermind series where you can learn which are the best outlets for you and your business and learn how to use them properly!  (For details go to: http://wpninstitute.com/socialmedia .)
  3. Mission and Purpose – This truly is the driving force for your business and your profits.  Do you have a mission statement?  Can you recite it without reading it?  If not – stop the madness now and create your mission statement and read it every day!  Place it prominently on your walls, your screen saver, in your car so that your purpose is infused into every action you take, every client you see and every prospect you meet.

March on this month with a commitment to “Stop the Madness!” Slow down, step back and reflect.  Let the winds of March fill the air of your business with a fresh approach that causes you to fly!

To Your Success, Peace & Prosperity!

Nancy Matthews

***Stop the Madness and Master Social Media in our exclusive Social Media Mastery Mastermind

Go to:  http://wpninstitute.com/socialmedia

What’s Your Footprint?

What’s Your Footprint?

With each step we take we also leave an impression on the spot we moved from.  What kind of footprints do you leave behind?  As you take each step be aware of the impact that step makes on the people, the community and the world around you.  Everything is cause and effect and I invite you to consider what effect you are causing.

When you leave the room, what do people say about you?

When you leave this earth, what do you want people to say about you?

You have the power in this moment to thoughtfully choose the steps you take, ever mindful of the footprint you leave behind.

You have the power now to make your steps count, for the highest good of yourself and others when you infuse each step with the awareness and intention for the footprint you want to leave behind.

This Monday, January 16th, Frank McKinney is taking steps and leading the way for us to do the same.  He begins the first ever “Survival to Thrival Tour” where he is visiting soup kitchens, homeless shelters and food pantries in 16 cities, spending time directly assisting these people and making significant donations to care-giving organizations that catch Americans when they fall.  As the amazing leader that he is, Frank has created an opportunity for US to take a step and support this cause and he’s made it so easy for us!  At each of the locations where Frank is stopping, he will give an aspirational talk on how all of us, including the most desperately poor and homeless can move forward from survival to thrival.  When you attend, $25 will be donated to the organization for each person that attends!  That’s right.  400 people show up and $10,000 gets donated to the organization.

Go now to http://wpnglobal.com/thrival for my personal invitation for you to take a step for a cause that will create a positive effect for Americans across the country.

Now that’s what I call a great footprint!

~ Nancy Matthews

Speaker, Author, Mentor

Clarity – Action – Results!

Who’s Driving Your C-A-R?

Take a Ride With Nancy and Get To Your Destination Now

What’s Your #1 Wish for 2012?

Happy New Year!New Years 2012 300x200 Whats Your #1 Wish for 2012?

Okay … it’s here!  2012 has arrived and brought with it excitement, hope, inspiration and anticipation of having this be your best year yet.

Quick…Answer this question:

What is the #1 thing you want to have happen in your life this year?

Write down your answer and brainstorm a list of all the things you can do to be in action moving towards that goal.  Napoleon Hill said “Patience, perseverance and perspiration make an unbeatable combination for success.”

2012 can absolutely be your breakthrough year if you have patience, with unwavering faith and the belief that what you want will happen for you.  If you have the persistence to never give up on your goal (like Jack Canfield who pursued 133 publishers before finding “The One” to publish Chicken Soup for the Soul.)  If you’re willing to perspire and put in the effort and energy  and be in consistent action toward your goal.

To achieve your goals it is essential for you to hold on to the excitement and enthusiasm you now feel throughout the days, weeks and months to come.  Go now to:  http://NancyMatthews.com/kickoff and access the replay of my special New Year’s Day tele-class “How to Make 2012 Your Breakthrough Year!”

To Your Success, Peace & Prosperity

…Creating a Space for Your Infinite Possibilities!

Nancy Matthews, aka The Visionary with Guts

P.S. Enjoy my free gift “How to Make 2012 Your Breakthrough Year!”

Go Now to:  http://NancyMatthews.com/kickoff


Let Freedom Reign!

Let Freedom Reign!independece day Let Freedom Reign!

Today we celebrate the 235th anniversary of the adoption of the Declaration of Independence Day for our country.  I am reminded of the spirit, hope and commitment our forefathers (and mothers) had to stake their claim to freedom and independence and invite you to declare today, July 4, 2011 as YOUR Independence Day.  No matter what circumstance or obstacle may be facing, you have a choice right now to experience F-R-E-E-D-O-M by affirming this “Declaration of Personal Independence!”

 F       I enjoy freedom from FEAR and worry by taking control of my mind and FOCUSING on the solution rather than the problem.

 R       I enjoy the RICHES and blessings which are my birthright by starting each day with gratitude for what I DO have RIGHT now.

 E       I EXPERIENCE a joyful life by being a messenger of love and support for myself and others.

 E       I EXCEL by giving 100% EFFORT and ENERGY to all my ENDEAVORS

 D       I DENY fear, lack or limiting beliefs access to my spirit.  I acknowledge that they will arise in my mind and stop them there, DETERMINED to keep my spirit and faith focused on what is possible.

      I OVERCOME OBSTACLES and see them as OPPORTUNITIES to grow and take my life to new heights.

 M       I am MINDFUL that I am my brothers’ keeper, that we are all connected and that MY responsibility to myself and others is to show up every day in a spirit of hope, love and faith in being the MASTER of my destiny and my contribution to the world.

In adopting this Declaration of Personal Independence you have given yourself a ticket to FREEDOM! Continue in your commitment to freedome and independence by grabbing your ticket now to the 4th Annual Prosperity Conference.  (Hurry, before discounts and bonuses disappear!)

Go to:  GAME CHANGER “UN-CONFERENCE”

Nancy Matthews, a/k/a “The Visionary with Guts!”

Who Will You Honor Today?

Who Will You Honor Today?

By Nancy Matthewsin honor of Who Will You Honor Today?

My morning rituals include reading, writing, mediating, thinking and creating my day by setting my intentions (which then drive my attention).  I share my journal entry with you this morning and encourage you to set your intention and create a space of honoring yourself and those around you.

Today’s Intention:  To enjoy and savor the moments and to be a beacon of  love, light and creativity.

I honor my children and excitedly await what I will learn from them today.

I honor my time and stay focused on tasks through completion.

I honor my friends by showing love and compassion and practicing verbal harmlessness.

I honor my clients by continuing to learn and grow to be of service to them at my fullest potential.

I honor the WPN community by providing a space for them to connect, grow and flourish.

I honor God by remembering to thank Him for all that I have and to trust Him for all my needs.

I go forth this day knowing that I am filled with an abundance of creativity and magic to share my gifts and talents with others and receive abundant prosperity in return.  This is the circle and cycle of life — Giving and Receiving.

In the spirit of giving I offer you an audio class where I share “How to Be a Game Changer in These Changing Times” which will inspire and empower YOU in achieving your goals. 

Go to:  http://wpnevents.com/freebonus.html

Enjoy! 

To Your Success, Peace & Prosperity,

   …Creating a Space for Your Infinite Possibilities

Nancy Matthews, a/k/a The Visionary with Guts!

The Heat Is On!

The Heat is On!
by Nancy Matthewsthe heat is on 300x125 The Heat Is On!

    I’m in Dallas today and the City is on fire with excitement for the Dallas Mavericks as they head into Game 6 of the NBA Championships.  I started thinking about how the players on both teams may be feeling today.  The Mavericks  gearing up with the shot of clinching the title tonight and the Heat gearing up with the task of having to win tonight’s game and the next one as well.  Certainly, the heat is on for both teams and we know that each player will show up tonight and bring their best game to the Court.

    Are you gearing up for YOUR Game 6?   The heat is on!  It’s mid-way through 2011 and it’s time to bring our best game to the court and play full out.  It’s time for us to kick it into high gear and commit to not only play the game, but to be a game changer.  To find innovative ways to play the game, to play every ace and give the game the focus, discipline and commitment that it takes to win.  

    We’re on the court every day and every day we choose how we want to play the game. Are you playing full out?  Are you ready to turn up the heat and bring your game to the next level?  Yes, it’s hard work.  It requires focus, a strategic plan and the determination to give it your best every time you take the court.  Winners prove their success not only in the collection of trophies and awards but in their persistence and in bringing their best game to the court every time.

     Since you’re still reading this, I know YOU are a game changer.  YOU are willing to do what it takes.  YOU are ready to play full out and know that you must continuously hone your skills to stay at the top of your game.  Enjoy this free bonus gift “Being a Game Changer in These Changing Times” (Mp3 download).  Simply CLICK HERE and learn how to increase fun and profits as an action taking Game Changer!

Hey Game Changer … Did you secure your ticket to the Game Changing Conference?  Do so now before the early discounts and bonuses are gone.  Go to:  wpnevents.com/conference

What Part Are You Playing in the “Game Changing” Movement?

What Part Are You Playing in the “Game Changing’ Movement?  
by Nancy Matthews
game changer awards 300x105 What Part Are You Playing in the Game Changing Movement?
  Since you’re reading this post, there are 2 things I know about you.  (1) You know how to read (2) You have a desire to grow and expand.  There’s another thing I know, that within you lies the desire and the power to be great! Your greatness is reflected in everything you do.  Whether you are the leader in your own business or are a leader within someone else’s, YOU are the one responsible for and leading your life.  Too often in our society it is only those who are in the forefront who receive recognition as leaders.  CEO’s, Entrepreneurs, Business Owners and High Level Executives are the first to come to mind, but when we take a closer look we find that the essence of leadership and greatness is reflected in the spirit of people all around us.
    Take a moment now to acknowledge and embrace your greatness.  Take another moment to acknowledge and recognize someone you know who exemplifies innovation, integrity and an unstoppable spirit. 
>>>  Go to:  GameChangerAwards.com and submit your nomination today.
BE A GAME CHANGER – CHECK OUT THE AMAZING SPECIAL WE’VE CREATED — THIS WEEK ONLY — EXTRA BONUSES WHEN YOU CHANGE YOUR GAME AT THE 4TH ANNUAL PROSPERITY CONFERENCE!  Save Up to 50% Now + Flex Pay Options Available – CLICK HERE NOW 

 
 

Today Is a Gift – What Will You Do With It?

today is a gift Today Is a Gift   What Will You Do With It?We have the power to create our lives in each moment, it is the moment of choosing.  When we choose to create our lives with intentionality, rather than allowing the circumstances that occur to shape our lives, we gain control of the only thing we truly can control  — our thoughts. 

Choose your thoughts with intention, create each day with expectation of seeing the miracles that are waiting for you to recognize them.  In my morning meditation and journaling, I was inspired to share these suggestions with you, so that you can enjoy each moment that TODAY has given you:

T      Time is endless and there is plenty of it, feel each moment and know that you will accomplish all you are meant to with grace and ease.

O      Order – Everything really is in perfect order (even if it doesn’t feel like it).  Look for the lessons and gifts in each moment that add to the fabric of your life.

D       Develop yourself, seek out opportunities to expand your awareness and your consciousness.

      Appreciate the gifts you already have and Acknowledge others for their gifts and for adding value to your life.

Y        Yippee!  Today is a new present to be anticipated with excitement, opened with care and received with gratitude!

To Your Success, Peace & Prosperity …Creating a Space for Your Infinite Possibilities!

Nancy Matthews, a/k/a The Visionary with Guts! (Just like YOU!)