Do You Want to Sell More? Be Quiet!
“He who speaks, sows; he who listens, reaps.” ~Argentine Proverb
You’ve practiced your elevator speech, memorized all the latest and greatest features and benefits of your product and you’re ready to hit the streets. You attend networking events, make follow up phone calls and share how absolutely stupendous and wonderful your product is with everyone you meet. You believe in what you’re offering, you believe in yourself and still you’re hitting a wall and not selling as much as you’d like to. You remember that it’s a numbers game and to hit your goals it must be that you’ve just got to talk to more people.
***Stop Right There!***
Yes, it’s a numbers game but it’s not that you need to TALK to more people, you’ve got to LISTEN to more people! In fact, I would venture to guess that you’re talking to too many people and that if you would practice the art of active listening you wouldn’t need to talk to as many people.
Through active listening (and this works for all of your relationships), we gain a better understanding of what others want and how we can serve them. Through active listening we show that we care about others and that builds rapport and trust. Through active listening we discover not only how we can serve others, but how they may be able to serve us as well.
Remember “Be a good listener, your ears will never get you in trouble.” Frank Tyger
Here are a few tips to improve your listening:
1. When you meet someone for the first time, resist the urge to splurge your elevator speech immediately. Simply share your name (first and last of course), and ask them to share about themselves.
2. When they answer — really listen! Often times as someone is speaking we’re busy thinking about what we’ll say next. Trust in the flow of conversation that when your time comes, you’ll know just the right thing to say because it will actually be in response to what the other person said.
3. Pause…when you think they’ve finished speaking, pause. Count to 4 and then if they haven’t started talking again (and you’re going to be amazed at how often that happens), then it will be your turn to speak.
4. Be more concerned about learning about them than teaching them about you.
With a better understanding of others, it will be much easier for you to speak about your stupendous and wonderful product and service in such a way that it coincides with a direct desire or need of your prospect.
Contact: Nancy@WomensProsperityNetwork.com
Try it, you’ll like it! And so will your prospects, customers and your bank account!

