If you’re reading this, chances are you are someone who is interested in:
(a) Attracting More Clients/Customers (which will increase your income)
(b) Spending Less Time to Attract Those Clients (to give you more time to enjoy the additional income!)
Understanding your ideal client and/or target market is essential to good business planning and time management. In my business consulting practice and live workshops on marketing, one of the first questions I ask is ”Who is your ideal client and/or target market?” The answer I most often get is “Everyone!” At that moment I take a long deep breath and prepare to break the news to them that in fact NOT everyone will want to buy your product or service. While it may be useful or helpful to everyone, the truth is, NOT everyone is going to see the need or have the desire.
The key to your success, both in terms of the revenue you’ll generate and the time you spend, lies in clearly defining your target market so you are delivering your message to those most likely to want your product or services. By taking the time now to focus on defining your target market, you will open the door to more clients, strategic alliances (people who serve the same market as you do), and spend less time running in circles looking for a needle in a haystack.
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